Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context

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Generation Y's dining information seeking and sharing behavior on social networking sites: An exploratory study (2014, background): “In consumer studies, opinion leadership is the behavioral tendency and ability to influence others’ purchase decisions (Ruvio and Shoham, 2007).”
Examining drivers of sustainable consumption : the influence of norms and opinion leadership on electric vehicle adoption in Sweden (2017, background): “The definition of opinion leaders is that they to a higher degree than others influence the attitudes and actions of others and thereby are important in diffusing innovations in a social system (Goldenberg et al., 2009; Rogers, 2003; Ruvio and Shoham, 2007; Shoham and Ruvio, 2008).”
Pathways to Music Exploration in a Digital Age (2009, unknown): “In short, they can become opinion leaders in culture (Ruvio and Shoham, 2007).”
Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, background): “Moreover, many studies (Goldsmith and Flynn 1992; Goldsmith et al. 2005; Jordaan and Simpson 2006; Ruvio and Shoham 2007; Shoham and Ruvio 2008) have found a significant positive relationship between DSI and opinion leadership.”