A Control Function Approach to Endogeneity in Consumer Choice Models

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Estimating flight-level price elasticities using online airline data: A first step toward integrating pricing, demand, and revenue optimization (2014, background): “…that estimate: demand for high speed rail travel (Pekgün et al., 2013), household choice of television reception options (Goolsbee and Petrin, 2004; Petrin and Train, 2010), household choice of residential location (Guevara and BenAkiva, 2006; Guevara-Cue, 2010), choice of yogurt and ketchup…”
Fettered Consumers and Sophisticated Firms: Evidence from Mexico's Privatized Social Security Market (2012, methodology): “We then instrument for the new fees using these simulated best-response fees in our post-period demand estimation using a control function approach (Rivers and Vuong 1988; Petrin and Train 2010).”