The influence of cardinal‐, central‐, and surface‐level personality traits on consumers' bargaining and complaint intentions
By Eric G. Harris, J. Mowen. 2001
88 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/b1b465f852e46f4f3ac93314425f31b9dea67e0e
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Segmenting service “complainers” and “non‐complainers” on the basis of consumer characteristics (2006, result): “found that individual differences in personality act to influence behavior across a variety of situations and it is also argued that personality accounts for more variance in behavior and intentions than recognized in past literature ( Harris and Mowen, 2001”