Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors

By Yatish Joshi, Zillur Rahman. Ecological Economics, 2019

262 citations recorded by the source corpus.

Abstract The aim of this study is to investigate the psychological factors that predict the sustainable purchase behaviour of educated young consumers. The study has been performed on 425 young consumers. To predict the power of considered variables, structural equation modeling was employed. Results indicate that the drive for environmental responsibility, spirituality and perceived consumer effectiveness are the key psychological determinants of consumers' sustainable purchase decisions. Outcomes of the study will be valuable to policy strategist and government organizations in designing campaigns to encourage sustainable purchasing practices among young consumers. Promotion of sustainable purchase behaviour might help in reducing the damaging effects of unplanned purchases on environment and society.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/b1a5761b548f4a16e251090335cca7453962bb16

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

Extending theory of planned behavior in household waste sorting in China: the moderating effect of knowledge, personal involvement, and moral responsibility (2020, background): “2017), sustainable consumption behavior (Joshi and Rahman 2019) and low-carbon consumption (Mi et al.”
Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude (2020, background): “Therefore, a major shift in present consumption and manufacturing practices is required to restore the ecosystem [5].”