Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

By Keith S. Coulter, Robin A. Coulter. 2010

103 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/b199dff3a47d4ddf4fd3f2fc75220f89daab549b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Charles Spence
2. Yi-Chuan Chen
3. Mirjam Keetels
4. Jean H. M. Vroomen

In Experimental and Cognitive Psychology

1. Andy Woods
2. Klemens Knoeferle
3. Charles Spence
4. Florian Käppler
5. Yi-Chuan Chen
6. Mirjam Keetels
7. Jean H. M. Vroomen
8. Camille Koppen

In Statistics and Probability

1. Charles Spence
2. Andy Woods

Citations in the corpus

• That sounds sweet: using cross-modal correspondences to communicate gustatory attributes (2015, background): “…best of the authors’ knowledge, the study of sound symbolism has been limited to phonetic symbolism in the marketing literature (Argo, et al., 2010; Coulter & Coulter, 2010; Doyle & Bottomley, 2011; Klink, 2000; Klink & Athaide, 2012; Kuehnl & Mantau, 2013; Lowrey & Shrum, 2007; Shrum, et al.,…”