A Multi-Dimensional Approach to Measuring News Media Literacy

By Emily K. Vraga, M. Tully, J. Kotcher, A. Smithson, Melissa A. Broeckelman-Post. Journal of Media Literacy Education, 2015

102 citations recorded by the source corpus.

Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college undergraduate students and a smaller sample of adults enabled the validation of these measures. Results confirm the value of conceptualizing news media literacy using the theoretical subcomponents of authors & audiences, messages & meaning, and representation & realities. The VML scale, in particular, proved especially consequential in predicting knowledge about and attitudes towards the media.

Subfields: Literature and Literary Theory, Sociology and Political Science, Speech and Hearing

View Paper: https://www.semanticscholar.org/paper/b0e77598aee3fb57410a916a0aff97618b2ee0ec