Differences in perceptions about food delivery apps between single-person and multi-person households

By Meehee Cho, Mark Bonn, J. Li. International Journal of Hospitality Management, 2019

436 citations recorded by the source corpus.

Abstract The growth in mobile communications is a significant reason attributed to the O2O commerce explosion in China. Mobile applications have seized this opportunity adapting it to restaurants and food delivery services, recognized as an alternative strategy to increase sales revenue and for consumers to conveniently receive products and services. This study was designed to specifically explore five salient quality attributes representing convenience, design, trustworthiness, price, and various food choices associated with food delivery apps in consideration of their impacts upon user-perceived value, attitudes and intention to continuously use. Results determined that user trustworthiness was the most important quality attribute of the food delivery app business. Additionally, this study found that single-person households placed most importance upon quality attributes for ‘various food choices,’ ‘price’ and ‘trustworthiness.’ Comparatively, multi-person households placed most importance upon ‘design,’ ‘convenience,’ and ‘trustworthiness.’ Managerial implications, limitations and recommendations for future research are provided.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/b0d9c8b549b6836ab9b31fc119d4260da27d2ebe

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Citations in the corpus

I love you, but you let me down! How hate and retaliation damage customer-brand relationship (2022, neutral): “…OFD platforms, we have controlled the model for the potential confounding effect of age, gender, educational background, and household size on the desire for avoidance and retaliation, as contended by prior studies (Cho et al., 2019; Hwang et al., 2019; Sharma et al., 2021; Talwar et al., 2021a).”
Determinants of Continuous Intention on Food Delivery Apps: Extending UTAUT2 with Information Quality (2019, background): “restaurant business alongside the fast-food business [2].”
Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size (2021, background): “Similarly, scholars have argued that the number of household members acts as an indicator for choosing healthier options since individuals with more household members have been found to feel a greater sense of responsibility when making consumption choices (Cho et al., 2019).”
Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse (2020, methodology): “For example, by using a MFOA, a customer can access any restaurant at any time and on any day of the week, have a wide variety of food options, collect sufficient information, and place their orders without needing to physically move (Cho et al., 2019; Okumus & Bilgihan, 2014; Shaw & Sergueeva, 2019”
Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions (2021, background): “…intentions or intentions to use FDAs such as social influence, easiness, satisfaction, quality of service, convenience, and performance expectancy (Cho et al., 2019; Ray et al., 2019; Roh and Park, 2019; Yeo et al., 2017) along with perspectives of consumption value (Kaur et al., 2021) and…”