Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage

By Shampy Kamboj, Zillur Rahman. 2017

113 citations recorded by the source corpus.

Subfields: Business and International Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/aeb5e3180e2437b3b75dd8d2986ee5fb5c05640c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

1. Udriyah Udriyah
2. S. Azam
3. Jacquline Tham

In Marketing

1. Udriyah Udriyah
2. S. Azam
3. Jacquline Tham

In Strategy and Management

1. Udriyah Udriyah
2. S. Azam
3. Jacquline Tham

Citations in the corpus

• The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs (2019, background): “(2009), Kamya et al. (2010), Safarnia et al. (2011), Afsharghasemi, (2013), Talaja (2017), and Herman et al.”