Feelings, Fit, and Funny Effects: A Situated Cognition Perspective

By Norbert Schwarz. Journal of Marketing Research, 2006

89 citations recorded by the source corpus.

Recent research has documented numerous, apparently irrational influences on consumer judgment and choice, from the influence of temporary moods and metacognitive experiences to the role of “feeling right” about a decision strategy. From the metatheoretical perspective of situated cognition, such findings reflect the pragmatic, situated, and embodied nature of human cognition, which usually serves people well. Avnet and Higgins's (2006) target article extends the understanding of these processes by identifying the metacognitive experience of feeling right and by emphasizing the role of self-regulatory focus in judgment and decision making.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/addc7a83cded44a204f1b93722d375b142a6038b

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In Applied Psychology

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Citations in the corpus

Regulatory Fit and Persuasion: Basic Principles and Remaining Questions (2008, background): “This proposal has its foundation in research showing that experiential states can provide information about the conditions of the environment and whether or not more attention should be devoted to what one is doing (Clore et al., 2001; Schwarz, 2006; Schwarz & Clore, 2007).”
Fitting decisions: Mood and intuitive versus deliberative decision strategies (2008, background): “The ‘‘feeling of rightness’’ might reflect a metacognition that a person’s current orientation matches the perceived requirements of the current concerns and situation (Schwarz, 2006).”