Awareness of Islamic banking products among Muslims: The case of Australia

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Risk and Return Characteristics of Islamic Equity Funds (2011, background): “For instance, the lack of standardization and limited risk management instruments (Jobst, Kunzel, Mills and Sy, 2008), the lack of liquidity and slow innovation (Zaher and Hassan, 2001), and the poor awareness among potential clients (Rammal and Zurbruegg, 2007) all hinder the growth prospects of Is”
Clients of conventional and Islamic banks in Bahrain: How they choose which bank to patronize (2009, background): “Low levels of familiarity with Islamic banking products are also reported by Rammal and Zurbrugg (2007)”
Effect of general risk on trust, satisfaction, and recommendation intention for halal food (2019, background): “For example, one study claims that a majority of customers are interested in using Islamic banking services in Australia, even though their understanding of the principles of Islamic finance is minimal (Rammal and Zurbruegg, 2007).”