Focus on efficiency.

By Ishimoto Cj. 1997

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The New Data and New Challenges in Multimedia Research (2015, background): “To Facebook alone more than 250 billion photos have been uploaded and on average it receives over 350 million new photos every day [1], while YouTube reports that 100 hours of video are uploaded every single minute [2].”
The Mediating Role of Appearance Comparisons in the Relationship Between Media Usage and Self-Objectification in Young Women (2015, background): “Given the large number of images posted to Facebook (currently over 250 billion images; Facebook, 2013), as well as the appearance-related comments they often receive from others, Facebook may well be considered an appearance-focused media type.”