Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions

By Christy M. K. Cheung, Bo Sophia Xiao, Ivy L. B. Liu. Decision Support Systems, 2014

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Consumer Heterogeneity, Perceived Value, and Repurchase Decision-Making in Online Shopping: The Role of Gender, Age, and Shopping Motives (2016, background): “Because females are more concerned about the product, they are motivated to expend more mental and time resources when evaluating a product in an online transaction [Cheung et al. 2014].”
Social commerce: The transfer of power from sellers to buyers (2015, background): “It is due to the fact that these social tools engage consumers on SNSs, through which it can influence consumer purchase decision (Cheung et al., 2014).”
Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services (2018, background): “, 18, 51, 83] and on several aspects of consumer behavior including information adoption, product preferences, and purchasing intention [15, 25, 27, 45, 61, 78, 81].”