Fashion consumers and fashion problem recognition style
By J. Workman, Cathryn M. Studak. 2006
102 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Museology
View Paper: https://www.semanticscholar.org/paper/aa5f6e329dd0ecf76963c539cb2331bd040bc60a
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In Experimental and Cognitive Psychology
In Marketing
In Museology
Citations in the corpus
- Fashion Consumer Groups, Gender, and Need for Touch (2010, background): “These findings are consistent with the notion of fashion followers as having a utilitarian fashion problem recognition style, that is, the stimulus that initiates a purchase decision is a need for something (e.g., they have gained weight and their clothes no longer fit; Workman & Studak, 2006).”