Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile

By Constanza Bianchi, Sandra J. Milberg, Andres Cuneo. 2017

128 citations recorded by the source corpus.

Limited research examines short-haul and long-haul travelers' intentions to visit an emerging vacation destination in South America. To fill this gap, this research investigates intentions of potential travelers from two short-haul (Peru and Brazil) and two long-haul (Spain and Germany) markets to visit Chile as a vacation destination. The authors develop a conceptual model that expands upon the theory of planned behavior (TPB) framework by incorporating self-concept theory and destination familiarity. The data were collected by applying an online questionnaire to respondents in four countries. Hypotheses are tested with structural equation modeling (SEM) technique. The results verify that the extended TPB model has good explanatory power and that destination familiarity and self-concept, in particular the ideal social self, help to differentiate what drives short and long-haul travelers' intentions to visit Chile. Perceived behavioral control and subjective norms are the strongest predictors of both short and long-haul travelers’ intentions to visit Chile for vacation.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cafa8122d5a3028440d1d33056f41080783f0bf9

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Citations in the corpus

Behavioral Intention of Traveling in the period of COVID-19: An application of the Theory of Planned Behavior (TPB) and Perceived Risk (2021, background): “Attitude is an important factor that predicts, explains and affects the behavioral intention of travelers (Bianchi et al. , 2017; Han et al. , 2010; Soliman, 2019) to perform a particular behavior such as traveling in the period of crisis or pandemic (Huang and Hsu, 2009; Soliman, 2019; Mainardes…”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “Although modeling travel intention is common in tourism research, actual visit behavior may differ from behavioral intentions (Bianchi, Milberg, and Cúneo 2017; Hsu and Huang 2012).”