Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors

By Iosif Botetzagias, Andora-Fani Dima, Chrisovaladis Malesios. 2015

595 citations recorded by the source corpus.

This paper examines how an individual's moral norms and demographic characteristics interact with the standard ‘Theory of Planned Behavior’ predictors (Attitude; Subjective Norms; and Perceived Behavioral Control (PBC)) in explaining the intention to recycle (RI). Our data originate from an empirical research of Greek citizens conducted in Autumn 2013 (N = 293). Through structural equation modeling, we find that PBC is consistently the most important predictor of RI. Moral norms have a larger effect on RI than Attitude while their influence is primarily direct. On the contrary, demographic characteristics were found to be statistically non-significant predictors of RI, similarly to Subjective Norms.

Subfields: Building and Construction, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/a916606a8c48295107a5ecc7904d651e335557c7

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In Building and Construction

1. Hung-Lin Chi
2. Izzy Yi Jian
3. Colin Fitzpatrick
4. Xuan Liu
5. Qiancheng Wang

In Management, Monitoring, Policy and Law

1. Yao-Tian Ma
2. Myriam Ertz
3. Hung-Lin Chi
4. Hsi-Hsien Wei
5. M. Y. Bhutto
6. Izzy Yi Jian
7. Xuan Liu
8. Xiaohui Liu

In Marketing

1. Yao-Tian Ma
2. Myriam Ertz
3. Hung-Lin Chi
4. Hsi-Hsien Wei
5. M. Y. Bhutto
6. Izzy Yi Jian
7. Xuan Liu
8. Xiaohui Liu

Citations in the corpus

• Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior (2020, background): “Moreover, rooted in the theory of planned behavior (TPB), the literature largely addresses consumer purchase intentions toward EEAs; researchers have included several variables in the TPB including norms [29], price [11,30,31], environmental knowledge and concern [32,33], and the use of innovative t”