Market Segmentation by Motivation: The Case of Switzerland

By Thomas Bieger, Christian Laesser. 2002

277 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/a879f5cdd663c626c0c4ad66b70428175d88042e

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In Organizational Behavior and Human Resource Management

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In Tourism, Leisure and Hospitality Management

Citations in the corpus

Classification of Adventure Travelers: Behavior, Decision Making, and Target Markets (2004, background): “…travelers’ decision-making process often in conjunction with sociocultural and/or demographic variables to profile distinctive lifestyles or benefits sought (Bieger and Laesser 2002; Hsu, Kang, and Wolfe 2002; Hvenegaard 2002; Mill and Morrison 1998; Moscardo, Pearce, and Mossiron 2001; Plog 2002).”
Information Sources for Travel Decisions: Toward a Source Process Model (2004, methodology): “…of particular sources but also in terms of information search effort, the number of sources used, situational influences, product characteristics, and search outcomes (by way of example, cf. Fodness and Murray 1999; Woodside and McDonald 1994; Schul and Crompton 1983 or Bieger and Laesser 2002b).”
Tourist Motivation with Sun and Sand Destinations: Satisfaction and the Wom-Effect (2010, background): “For example, Gray's (1970 ) sunlust; Jamrozy and Uysal's (1994 ) sunshine environment; Turnball and Uysal's (1995 ) search for a beach resort; Kleiven's (2006 ) search for sun/warmth; Bieger and Lasser's (2002 ) quest for sun.”
Attracting and Leveraging Visitors at a Charity Cycling Event (2010, background): “Similarly, it may be helpful to understand the factors that predict solo or group travel to a charity sport event, as subsequent tourism behaviors may differ between the two groups (Bieger & Laesser, 2002 ; Campo-Martinez et al, 2010 ; Downward et al, 2009 ).”
Factors Affecting Repeat Visitation and Flow-on Tourism as Sources of Event Strategy Sustainability (2009, background): “Information search, leisure motivation and subcultural identification Leisure motivation has been used to examine a variety of travel and tourism activities (e.g. Ryan & Glenden, 1999; Bieger & Laesser, 2002; Sirakaya et al., 2003).”
Affect, Travel Motivation, and Travel Intention: a Senior Market (2009, background): “Similarly, Bieger and Laesser (2002) argued that the clustering of motivations proves to be a valuable means to segment markets. Their study also indicated that destination choices are related to motivation because pull factors are aroused when potential tourists think of certain destinations and/or”
Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation, Involvement, Satisfaction, and Destination Loyalty (2008, background): “Identifying various reasons for travel is fundamental for travel businesses to communicate with potential travelers (Beard & Ragheb, 1983; Bieger & Laesser, 2002; Cha, McCleary, & Uysal, 1995; Crompton, 1979; Kozak, 2002; Mannell & Iso-Ahola, 1987; Ross & Iso-Ahola, 1991).”
The Effects of Personal Values on Travel Motivation and Behavioral Intention (2012, background): “Previous studies of travel motivation have focused either on examining the specific motivations that prompt people to take certain types of vacation (e.g., N. Kim and Chalip 2004) or on the employment of motivation as a means of modeling market segmentation (e.g., Bieger and Laesser 2002).”