Crossmodal correspondences between taste and shape, and their implications for product packaging: A review

By Carlos Velasco, Andy Woods, Olivia Petit, Adrian David Cheok, Charles Spence. 2016

177 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a76c1d8408316b5d3d7872c511b1295ee2c860a1

Citations in the corpus

• Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness (2018, unknown): “a) Consumers generally prefer rounded-shaped packaging (Velasco et al., 2016; Westerman et al., 2013).”