Exploring the link between market orientation and innovation in the European and US insurance markets

By Nora Lado, Albert Maydeu-Olivares. 2001

148 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a6de1ed5772d49393d412359b1413fc6d7eee8b0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Joaquín Aldás-Manzano
2. Inés Küster
3. N. Vila

In Economics and Econometrics

1. Joaquín Aldás-Manzano
2. Inés Küster
3. N. Vila

In Strategy and Management

1. Joaquín Aldás-Manzano
2. Inés Küster
3. Audrey Gilmore
4. N. Vila

Citations in the corpus

• Market orientation, learning orientation and business performance: The mediating role of innovation (2016, background): “Lado and Maydeu-Olivares (2001) argue that as innovation in services is more easily and quickly imitated and thus more difficult to protect through means of patenting and copyright, a strong relationship between market orientation, innovation and business performance is evident.”
• Market orientation and innovation: an inter‐relationship analysis (2005, methodology): “In conclusion, and based on Lado and Maydeu-Olivares's (2001)”
• Innovative marketing in SMEs (2009, background): “In doing so, SMEs address their marketing objectives, concentrating on the level at which new products or services meet their commercial and financial objectives, and the vision for the SME ( Lado and Maydeu-Olivares, 2001”