Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments

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The effects of religion on consumer behavior: A conceptual framework and research agenda (2016, background): “In marketing research, the study of religion has largely focused on the topic of segmentation, which involves dividing the market into segments based on religious affiliation or level of religiosity and serving those segments differently (e.g., Minton & Kahle, 2013).”
Religion and motives for sustainable behaviors: A cross-cultural comparison and contrast (2015, background): “Although sustainability research explores sustainable consumption (McDonald et al., 2006; Prothero et al., 2011), little research assesses how religious affiliation could act as an antecedent to participation in sustainable behaviors (Engelland, 2014; Minton & Kahle, 2013).”