A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

By Jaihak Chung, Vithala R. Rao. 2003

159 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a651c2e536de4be8c531f4a3651179f3d4d89a9a

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Citations in the corpus

• Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009, methodology): “Other research work has focused on definition and measurement (Le Gall, 2000; Wertenbroch and Skiera, 2002; Chung and Rao, 2003; Derbaix, Siningaglia and Zidda, 2003; Krishna, Wagner and Yoon, 2006; Wang, Venkatesh and Chatterjee, 2007).”