Proposing a new logic for data analysis in marketing and consumer behavior: case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use)…
By Arch G. Woodside. 2012
74 citations recorded by the source corpus.
Subfields: Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/a528a21cd25933e745ce05b8d60dbd4193d1dfbe
How researchers see this paper
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In Sociology and Political Science
- Domingo Enrique Ribeiro-Soriano
- E. Bigné
- Lorenzo Revuelto-Taboada
- Virginia Simón-Moya
- Carmen Torrecilla
- Carmen Llinares
- Tzung-Cheng Huan
- S. Yeh
Citations in the corpus
- Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities (2014, background): “This essay elaborates on the perspective that the current symmetric-based dominant logic in research in the management sub-disciplines is less informative and less theoretically useful than the alternative logic of asymmetric testing (McClelland, 1998; Woodside, 2013a, 2013b).”
- Explaining SME performance with fsQCA: The role of entrepreneurial orientation, entrepreneur motivation, and opportunity perception (2021, background): “As Woodside (2012) points out, there are no mathematical restrictions that would prevent this methodology from being used for numerous cases.”
- Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations (2014, background): “However, additional studies (Chang, Tseng, & Woodside, 2013; Woodside, 2013b, Woodside & Zhang, 2012) are available in the service research literature that examine complex antecedent conditions as indicators of positive service outcomes.”
- Influence of economic crisis on new SME survival: reality or fiction? (2016, methodology): “We therefore propose the analysis of firm survival using fuzzy-set Qualitative Comparative Analysis, which scholars such as Fiss (2011) and Woodside (2012) have shown to be equally conclusive for small and large samples.”
- Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study (2016, methodology): “This study calibrated the conditions following Woodside (2012).”