Innovation in services – how different from manufacturing?

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The evolution of service innovation research: a critical review and synthesis (2014, background): “This risk is also symptomatic of the lack of a common definition of service innovation (e.g., Pires et al., 2008).”
The role of entrepreneurial orientation in service firms: empirical evidence from Austria (2013, background): “Pires, Sarkar, and Carvalho (2008) compared innovative activity and innovative output between Portuguese service and manufacturing firms and found no differences, pointing at the importance of research on innovation in a service setting.”
Service innovation in manufacturing firms: Evidence from Spain (2012, background): “Service firms benefit from technology adoption a means of creating new services and processes or of improving isting ones (Hipp and Grupp, 2005; Pires et al., 2008).”