The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

By Suman Basuroy, M. Mantrala, R. Walters. 2001

182 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Information Systems, Marketing

View Paper: https://www.semanticscholar.org/paper/a390e3e89fd82a2db6b088c169e08b4ad9aeaf09

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Sarah Gelper
2. Christophe Croux
3. Ines Wilms

In Marketing

1. Sarah Gelper
2. Christophe Croux
3. Ines Wilms
4. Marc Hallin
5. Matteo Barigozzi

Citations in the corpus

• Identifying demand effects in a large network of product categories (2015, background): “The importance of category management for retailers is widely acknowledged, both as a marketing tool for category performance (Fader and Lodish, 1990; Basuroy et al., 2001; Dhar et al., 2001) and as an operational tool for planning and logistics (Rajagopalan and Xia, 2012).”
• Retailer Pricing and Competitive Effects (2009, unknown): “Basuroy, Mantrala, and Walters (2001), Chintagunta (2002), Shugan and Desiraju (2001), and Tellis and Zufryden (1995) empirically study the implications of a category management approach and show the correspondingly higher profitability from such an approach.”