The drivers of customer attractiveness, supplier satisfaction and preferred customer status: A literature review

By Lisa Huttinger, Holger Schiele, Jasper Veldman. 2012

192 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a2389ee38cec8443f960293fd683d40ae5b5872b