Emphasizing brand heritage: Does it work? And how?

By Gregory M. Rose, Altaf Merchant, U. Orth, Florian Horstmann. 2016

163 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/a1964a7d26983854c44c13981469970e86bb0782

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. P. Valette-Florence

In Organizational Behavior and Human Resource Management

1. P. Valette-Florence

In Social Psychology

1. P. Valette-Florence

Citations in the corpus

• Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “Rose et al. (2016) provide such a model, with a strong emphasis on effects.”