Reputation is valuable within and outside one’s own social group

By Dirk Semmann, H. Krambeck, M. Milinski. Behavioral Ecology and Sociobiology, 2005

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The influence of social experience on cooperative behaviour of rats (Rattus norvegicus): direct vs generalised reciprocity (2008, background): “Indirect reciprocity, where A helps B because B has helped C before, which is information available to A, has been demonstrated only in humans (Wedekind and Milinski 2000; Milinski et al. 2001; Semmann et al. 2005), but see Behav Ecol Sociobiol”
The promise of Mechanical Turk: how online labor markets can help theorists run behavioral experiments. (2012, background): “In another experiment (Semmann et al., 2005) the donor is either a member of the recipient’s or of another public goods group.”
Loss of Glyphosate Efficacy: A Changing Weed Spectrum in Georgia Cotton (2010, background): “Additional incentives in the form of various social factors, including reputation among the community, have also been proposed as a potential means to affect changes in behavior that encourage stewardship (Milinski et al. 2002; Semmann et al. 2005; Uphoff and Langholz 1998).”
Altruism towards strangers in need: costly signaling in an industrial society (2010, unknown): “Studies with experimental games have revealed that donations to strangers deeply influence the social attitudes of group members toward the altruist (Milinski et al., 2000; Semmann et al., 2005).”