Uses and Gratifications of digital photo sharing on Facebook

By Aqdas Malik, Amandeep Dhir, Marko H. T. Nieminen. Telematics and informatics, 2016

394 citations recorded by the source corpus.

Applying Uses and Gratification theory, the current study examines gratifications for sharing photos on Facebook.An online survey completed by 368 respondents identified six gratifications.Affection, attention seeking, disclosure, information sharing, habit, and social influence are identified.Age was in positive correlation with disclosure and social influence gratifications.Gender differences are identified in habit and disclosure gratifications.Number of photos shared are negatively correlated with habit and information sharing gratifications. Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users' gratifications in sharing photos on Facebook by applying Uses and Gratification (UG gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study's implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9c32ef1e49270909e62826e06717fb71cd8d20e7

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Citations in the corpus

PrivEdge: From Local to Distributed Private Training and Prediction (2020, methodology): “For these reasons, MPC techniques are used for private prediction [44]–[47], but the cost of communication between parties remains as a major bottleneck.”
Social media and loneliness: Why an Instagram picture may be worth more than a thousand Twitter words (2016, background): “Intimacy can be defined as “close familiarity or friendship”, and these eight terms taken together connote that sharing photos of and with one's friends not only gratifies needs of affection and attention (Malik et al., 2015), but also the need for close familiarity with those friends.”
Depression among Users of Social Networking Sites (SNSs): The Role of SNS Addiction and Increased Usage (2017, positive): “For example, SNS addiction resulting from using Instagram due to gratification may come about from users enjoying the visual aspect of the platform, similar to users receiving gratification from photo sharing on Facebook [48], which may explain why Twitter did not significantly predict SNS addiction”
Social Networking Sites and Addiction: Ten Lessons Learned (2017, positive): “It has been claimed that users may experience gratification through sharing photos on Instagram, similar to the gratification they experience when using Facebook, suggesting that the motivation to share photos can be explained by uses and gratifications theory [66,67].”
Social media engagement: What motivates user participation and consumption on YouTube? (2017, result): “These findings may corroborate with findings of previous research that showed that males are more open about disclosing personal information about themselves in comparison with females who are more cautious about privacy in online settings (Joinson, 2008; Litt & Hargittai, 2014; Malik et al. 2016).”