Social media engagement: What motivates user participation and consumption on YouTube?

By M. Laeeq Khan. Computers in Human Behavior, 2017

1,058 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4e6032a7cf06a8db3f425a2dec8df3022a5ad686

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Citations in the corpus

Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage (2020, background): “: [22] [23] [7]) on media usage behaviors.”
Why do people share their travel experiences on social media? (2020, background): “Consequently, perceived enjoyment was the most important variable in explaining why travellers contribute their travel experiences on social media, as supported by studies undertaken by Khan (2017) and Kang and Schuett (2013).”
Uses and Gratifications of Problematic Social Media Use Among University Students: a Simultaneous Examination of the Big Five of Personality Traits, Social Media Platforms, and Social Media Use Motives (2018, methodology): “As noted above, some of the gratifications identified in the literature include social interaction, information seeking, entertainment, passing time, relaxation, communication, convenience, surveillance or knowledge about others, and self-status seeking (Alhabash and Ma 2017; Haridakis and Hanson 20”
Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context (2021, neutral): “Numerous types of social media fall within this broad definition such as Facebook, Instagram, Pinterest, Twitter, Google Plus, WhatsApp, and YouTube.”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “The role of online brand communities on social media in strengthening the relationship between customer and brand has been of considerable academic interest (Kang et al., 2014; Khan, 2017; Teichmann et al., 2015).”
Motivations to seek science videos on YouTube: free-choice learning in a connected society (2018, background): “Similarly, Khan (2017) predicted YouTube video viewing and found that entertainment motives had about double the effect of learning motives.”