Cautions Regarding the Interpretation of Regression Coefficients and Hypothesis Tests in Linear Models with Interactions

By Andrew F. Hayes, Carroll J. Glynn, Michael E. Huge. 2012

142 citations recorded by the source corpus.

Subfields: Food Science, Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/9b1cf9e0e507ad5b97ae4d85f67aaf6406835b5b

Citations in the corpus

• The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (2018, unknown): “…in Panel B, the coefficient estimate of W represents the expected effect of the brand personality of excitement, if logo asymmetry took the value 0; even if this value is outside of the actual range (1-7) of the logo asymmetry measure (Hayes, Glynn, and Huge 2012; Irwin and McClelland 2001).”