Linking customer lifetime value with shareholder value

By Heinz K. Stahl, Kurt Matzler, H. Hinterhuber. 2003

178 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9b16b8912f677a809150d1054ca8058dee5b7d5f