When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

By D. Boyd, Rajesh Chandy, Marcus Cunha. 2010

209 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9a8da777cdf4875c39eb4b217d103ccdcf1c025d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Jenny van Doorn
2. Sander F. M. Beckers
3. Peter C. Verhoef

In Strategy and Management

1. Peter C. Verhoef

Citations in the corpus

• Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, result): “Our modeling approach is in line with common practice in event studies (e.g., Boyd et al. 2010; Homburg et al. 2014; Raassens et al. 2014; Sood and Tellis 2009; Borah and Tellis 2014).”