Market-Share Analysis: Evaluating Competitive Marketing Effectiveness

By Masao Nakanishi, Lee G. Cooper. 1988

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Modeling Consumer Preferences and Price Sensitivities from Large-Scale Grocery Shopping Transaction Logs (2017, background): “We introduce the concept of ‘price elasticity’ to model the product price sensitivity, which is a popular measure in economics and can be defined as the responsiveness of a product’s purchase quantity (or probability) to changes in its price (‘self elasticity’) or another product’s price (‘cross ela”
The Role of Big Data and Predictive Analytics in Retailing (2017, methodology): “aggregate-based SKU-level, attraction model (Cooper and Nakanishi, 1989; Sudhir 2001).”
The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry (2006, methodology): “A common method of circumventing this problem is to delete one observation per period and estimate parameters on the remaining data (see Cooper and Nakanishi, 1988).”
Using compositional and Dirichlet models for market share regression (2018, methodology): “Cooper and Nakanishi [5] defined a general model for market-shares, called the generalized multiplicative competitive interaction model (GMCI).”