Pollution avoidance and green purchase: The role of moral emotions
By Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, Emine Sarigollu. Journal of Cleaner Production, 2019
95 citations recorded by the source corpus.
Abstract This study explores the relationship between moral emotions and pro-environmental intentions related to pollution avoidance and green purchasing. Findings gathered from 573 Chinese respondents indicate that pollution avoidance intentions contribute to green purchasing intentions. We also find that positive emotions (e.g., pride, gratitude) relate to both pollution avoidance and green purchasing intentions, but negative emotions (e.g., guilt, condemnation of others) only relate to green purchasing intentions. Self-directed moral emotions have stronger influence on pollution avoidance intention than other-directed emotions, but the effect of the other-directed emotions become stronger due to green purchasing intention. These effects of emotions on pro-environmental intentions are enhanced by behavioral control level. The interaction between self-directed emotions with perceived behavioral control is stronger, compared with those with other-directed emotions. This research enriches extant literature pertaining to green consumption, with important implications for policy makers and strategy formulation promoting green and pollution-avoiding behaviors.
Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/991756c6eea0c3d2a457ead8d838c726cfdf4408
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity (2020, background): “Empiricism believes that consumers make green purchasing decisions based on their overall emotional preferences for green products or services, focusing on the influence of emotional factors on green purchasing decisions instead of rational factors [43,46].”
- Positive emotions and climate change (2021, unknown): “Moreover, in the context of consumer decision-making, research has demonstrated that positive emotions play an important role in guiding green-product choice [25,26].”