Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity
By Beibei Yue, Guanghua Sheng, S. She, Jiaqi Xu. 2020
361 citations recorded by the source corpus.
Research on influence factors for green consumption has greatly advanced in recent years. However, little research has explored the effect of consumers’ environmental responsibility on green consumption and how this effect was mediated by environmental concern and moderated by price sensitivity, especially when consumers simultaneously pay close attention to environmental and personal interests. This study investigates the impact of environmental responsibility on green consumption via the mediation of environmental concern and the moderation of price sensitivity. The questionnaire survey method was used to collect data from 680 Chinese consumers via an online questionnaire. The empirical results reveal that environmental responsibility can promote environmental concern and enhance green consumption. Specifically, environmental responsibility has a positive impact on environmental concern and also has different positive effects on green consumption intention. Environmental concern positively affects green consumption intention and plays a partial mediation role in the relationship between environmental responsibility and green consumption intention. Price sensitivity plays a negative moderation role in the relationship among environmental responsibility, environmental concern and green consumption intention. The theoretical and managerial implications of the findings were discussed.
Subfields: Management, Monitoring, Policy and Law, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/5f669b254e8c9a1ad1fdcfd7a09bd3ed8ad61a40
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa (2021, background): “The positive impact of the consumers’ environmental knowledge on their attitude toward green cosmetics is consistent with past research findings as well (Yue et al., 2020; Chan & Lau, 2000; Connell, 2010; Padel & Foster, 2005).”