Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials

By Jing Wang, Shanyong Wang, Hanbing Xue, Yu Wang, Jun Li. 2018

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Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels (2020, background): “While the majority of these studies support the direct positive e ﬀ ect of green image on hotel guests ’ intention to return, spread positive word-of-mouth (WOM), and intention to o ﬀ er positive recommendations (Martinez, 2015; Martínez et al., 2018; Merli et al., 2019; Yusof et al., 2017), other s”