The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

By Nicola E. Stokburger‐Sauer. 2011

150 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9813fa045adb4e4f5143db96ce0fd4ed2a8f1d6e

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, methodology): “Finally, destination revisit intentions were measured using two items taken from Stokburger-Sauer (2011).”
Destination Personality: Scale Development And Validation (2018, background): “Stokburger-Sauer, N. E. (2011). The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy. Tourism Management, 32, 1282-1289. Tasci, A. D. A., Gartner, W. C., & Cavusgil, S. T. (2007). Conceptualization and operatio”
Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19 (2021, unknown): “O.S. Itani and L.D. Hollebeek Tourism Management 84 (2021) 104290 Stokburger-Sauer, 2011).”
Destination image and tourist loyalty: A meta-analysis (2014, unknown): “Nicola (2011); 47.”
Destination brand personality and destination brand attachment – the involvement of self-congruence (2017, background): “Such a relationship is also confirmed in the nation brand context as reported by tourists (Stokburger-Sauer, 2011).”
Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction (2019, background): “For instance, Stokburger-Sauer (2011) showed that destination self-identified travelers were more likely to show a more positive attitude toward the destination and were more likely to revisit and promote the destination.”
Influence of place-based senses of distinctiveness, continuity, self-esteem and self-efficacy on residents' attitudes toward tourism (2015, methodology): “It is assumed that an individual will be inclined to engage in relationships with a product that is considered to be close to his or her personality (Stokburger-Sauer, 2011).”