Social marketing and sustainable tourism: Is there a match?

By P. Dinan. 2000

116 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/96be7b231089f5bc1df753a2e076b378ee53d11c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. N. Simcock
2. Nigel Jarvis
3. C. Weeden

Citations in the corpus

• The Benefits and Challenges of Sustainable Tourism Certification: A Case Study of the Green Tourism Business Scheme in the West of England (2010, background): “These principles, rooted in social, economic and environmental equity (Dinan & Sargeant, 2000), have recently been further refined.”
• Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory (2014, unknown): “We know that VT operators have multiple sources of market signalling to segment the market according to what is important to them, including displaying their responsibility (Dinan and Sargeant, 2000).”