Understanding the salience of cultural dimensions on relationship marketing, it’s underpinnings and aftermaths

By Nelson Oly Ndubisi. 2004

166 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/965f39112c23018e0c0fcddcb0e4b8cfe4e6835a