Moral character predominates in person perception and evaluation.

By Geoffrey P. Goodwin, Jared Piazza, P. Rozin. Journal of Personality and Social Psychology, 2014

772 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Thinking clearly about causal inferences of politically motivated reasoning: why paradigmatic study designs often undermine causal inference (2019, background): “In addition, trustworthiness is identified as a fundamental trait in social cognition [42,43], ostensibly because moral traits (or lack thereof) in other people can bear strongly on the interests of the perceiver [44].”
The strategic moral self: Self-presentation shapes moral dilemma judgments (2018, background): “Some researchers have argued that morality and warmth are distinguishable constructs (Brambilla, et al. 2011; Goodwin et al., 2014).”
Moral Character in Person Perception (2015, background): “My colleagues and I (Goodwin et al., 2014) focused specifically on the comparison between morality and warmth.”
On the importance of being moral: The Distinctive role of morality in social judgment (2014, result): “In line with these findings, Goodwin, Piazza, and Rozin (2014) found that overall impressions of both real and hypothetical targets were better predicted by information about the target’s moral character than by information pertaining to non-moral characteristics.”