A charming little Cabernet

By Claire A. Boudreaux, Stephen E. Palmer. 2007

120 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/953f0e88fbea1dfdca8bcb748a9cbbd1be93c6a7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Neil Lessem
2. Magali A. Delmas
3. L. Lockshin
4. Jordan J. Louviere
5. Simone C. Mueller
6. John M. Rose
7. Michael W. Toffel
8. Arne Hole

In Tourism, Leisure and Hospitality Management

1. Neil Lessem
2. Magali A. Delmas
3. Simone C. Mueller
4. L. Lockshin
5. Jordan J. Louviere
6. Mirella Lapata
7. Steve Goodman
8. Saif M. Mohammad

Citations in the corpus

• Eco-Premium or Eco-Penalty? Eco-Labels and Quality in the Organic Wine Market (2012, methodology): “The visual style of the bottle label was also standardized as several studies have shown that label illustrations and styles matter for purchase intent (Boudreaux & Palmer, 2007; Mueller & Szolnoki, 2010).”
• What you see may not be what you get: Asking consumers what matters may not reflect what they choose (2010, background): “Other researchers found strong consumer impressions evoked by wine packaging design elements, but these used graphical representations of these elements in isolation ( Boudreaux and Palmer 2007; Orth and Malkewitz 2008).”