The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product

By C. Bradu, Jacob L. Orquin, John Th⊘gersen. 2014

91 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/94e18271564aee001417c8e057544d4b11e34235

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In Marketing

1. Pervaiz Akhtar
2. Vignesh Yoganathan
3. Victoria‐Sophie Osburg

Citations in the corpus

• Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands (2019, background): “2015), but studies have also questioned the effectiveness of ethical labels in this regard (Bradu et al., 2014; Borin et al., 2011; van Amstel et al., 2008).”