You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China
By Zhicong Lu, Haijun Xia, Seongkook Heo, Daniel J. Wigdor. International Conference on Human Factors in Computing Systems, 2018
381 citations recorded by the source corpus.
Despite gaining traction in North America, live streaming has not reached the popularity it has in China, where live- streaming has a tremendous impact on the social behaviors of users. To better understand this socio-technological phenomenon, we conducted a mixed methods study of live streaming practices in China. We present the results of an online survey of 527 live streaming users, focusing on their broadcasting or viewing practices and the experiences they find most engaging. We also interviewed 14 active users to explore their motivations and experiences. Our data revealed the different categories of content that was broadcasted and how varying aspects of this content engaged viewers. We also gained insight into the role reward systems and fan group-chat play in engaging users, while also finding evidence that both viewers and streamers desire deeper channels and mechanisms for interaction in addition to the commenting, gifting, and fan groups that are available today.
Subfields: Communication, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/1d8ad5af9bbcbf4266aa6d7c049084a4e6584373
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- Sijia Cheng
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Citations in the corpus
- A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-Commerce Environment (2021, background): “E-commerce live streaming is a new model of social e-commerce, which has developed rapidly due to its unique advantages of interactivity, intuition, and entertainment [20,21].”