Satisfiers, Dissatisfiers, Criticals, and Neutrals: A Review of Their Relative Effects on Customer (Dis)Satisfaction

By Stephen Louis Vargo, K. Nagao, Yi He, Fred W. Morgan. 2007

95 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9422452ae2c78408871db76dfbb59e2ee7c8dc98

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Constanza Bianchi

Citations in the corpus

• Solo holiday travellers: Motivators and drivers of satisfaction and dissatisfaction (2016, background): “Thus, hospitality organizations should attempt to strengthen situations that elicit satisfaction while at the same time eliminate or minimize factors that can cause dissatisfaction (Vargo et al., 2007).”