Identifying the warm glow effect in contingent valuation

By P. A. Nunes, Erik Schokkaert. 2003

266 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/93784c3a110ed4cd2b1fb3362454f45439a9c0e5

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Citations in the corpus

• What determines urban households' willingness to pay for CO2 emission reductions in Turkey: A contingent valuation survey (2011, background): “…point biases, sequencing issues, ‘‘warm glow’’ effects, and the choice of payment vehicle—continue to dominate the existing literature (Bateman and Willis, 1999; Bjornstad and Kahn, 1996; Cummings and Harrison, 1994; Getzner et al., 2005; Hausman, 1993; Nunes and Schokkaert, 2003; Spash, 2008).”
• Warm glow vs. altruistic values: How important is intrinsic emotional reward in proenvironmental behavior? (2017, background): “Warm glow benefits have also been shown to motivate proenvironmental behavior, since individuals may experience a feeling of moral satisfaction derived from their contribution to the common good environment (Kahneman & Knetsch, 1992; Nunes & Schokkaert, 2003; Ritov & Kahneman, 1997).”
• An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender (2017, background): “According to the warm glow theory, customers have a passion for the common good such as environmental protection which makes them feel good about themselves [28,29].”
• What are shared and social values of ecosystems (2015, background): “The assumption of the selfserving, utility-maximising individual is also a requirement of Bergson– Samuelson social welfare functions, which are conventionally used to establish social welfare in Cost–Benefit Analysis (CBA) and allied methods (Hausman, 1993).”
• Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction (2016, background): “Example items include “I am happy with myself whenever I give a financial contribution to national fundraising campaigns” (Nunes and Schokkaert 2003), “Clients of Brand X can feel good because they help to protect the environment” (Hartmann and Apaolaza-Ibanez 2012), and “I would feel good if I…”
• Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior (2020, background): “People are willing to pay more for green products if they can experience the psychological benefit of a warm glow and the positive emotional state consequent from saving resources, benefiting other people and the Earth’s environment [39,40].”
• Environmental regulation of households: An empirical review of economic and psychological factors (2008, background): “Notably studies on ‘purchasing moral satisfaction’ (‘warm glow’) (Kahneman and Knetsch, 1992; Nunes and Schokkaert, 2003; Nunes et al., 2008) have already tried to assess the general attitude of respondents to environmental conservation and policy.”