A Comparison of Health Communication Models: Risk Learning Versus Stereotype Priming

By C. Pechmann. 2001

91 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/92e9c93109ce9d7cd5d7ecec0289db3d2666ce82

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Spencer F. Tinkham
2. Hye Jin Yoon

In Literature and Literary Theory

1. Spencer F. Tinkham
2. Hye Jin Yoon

In Sociology and Political Science

1. Spencer F. Tinkham
2. Hye Jin Yoon

Citations in the corpus

• Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement (2013, background): “Consistent with design recommendations for threat messages (Pechmann 2001), the threat (“Nine square miles of forest disappear every minute”) and the consequences (“Deforestation is a significant cause of climate change”) were presented in the copy first and the behavioral suggestion (“Help…”