Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective

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Sustainable Supply Chain Management in "Base of the Pyramid" Food Projects - A Path to Triple Bottom Line Approaches for Multinationals? (2013, background): “Furthermore, Schuster and Holtbrügge (2012) highlight the decisive role of knowledge and experience when MNCs attempt to enter BoP markets.”
Multinational Enterprises and the Sustainable Development Goals: What Do We Know and How to Proceed? (2017, unknown): “To develop knowledge of the BOP, MNEs need to go beyond local manufacturing and production facilities (Schuster and Holtbrügge, 2012).”