Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level

By Hyojin Lee, Xiaoyan Deng, H. R. Unnava, Kentaro Fujita. 2014

161 citations recorded by the source corpus.

Subfields: Applied Psychology, Health, Toxicology and Mutagenesis, Social Psychology

View Paper: https://www.semanticscholar.org/paper/922b8cd51a9230e83a64056747ce3803d26bb485