Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis

By Sara Hanson, Lan Jiang, Darren W. Dahl. Journal of the Academy of Marketing Science, 2018

98 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8e9288b8499d6872b95c1752fd79f4a4f7a9abb0

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In Sociology and Political Science

1. Sohail S. Chaudhry
2. Mingyao Hu

Citations in the corpus

• Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020, background): “Some e-commerce and s-commerce sites, such as Taobao and Facebook, have started using live streaming.”