Consumer preference for product bundles: The role of reduced search costs

By Judy Harris, Edward A. Blair. 2006

122 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8e09804f4bd97c5b46ed64b9d3b771c0af1d0e43

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nick Lee
2. Martin Wetzels
3. Mirella Kleijnen

In Strategy and Management

1. Nick Lee
2. Martin Wetzels
3. Mirella Kleijnen

Citations in the corpus

• An exploration of consumer resistance to innovation and its antecedents (2009, background): “It may also be beneficial to bundle innovations with products that are already part of consumers’ usage patterns (Harris & Blair, 2006).”