Media Exposure and Viewers' Attitudes Toward Homosexuality: Evidence for Mainstreaming or Resonance?

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A meta-analytic review of research on gender differences in sexuality, 1993-2007. (2010, background): “…women, who held favorable attitudes toward homosexuals, became even more accepting of homosexuals with increased media exposure, whereas men, who held more negative attitudes toward homosexuals, became even less accepting of homosexuals with increased media exposure (Calzo & Ward, 2009).”
Emerging in a Digital World (2013, background): “Certain media genres are also associated with either acceptance or rejection of homosexuality, depending on the content (Calzo & Ward, 2009).”